The Hug Project

The Hug Project was inspired by a Nan Goldin photograph I saw at MoMA in New York.

I wanted to recreate this moment of intimacy between my own group of friends, and capture this on film.

I created an event where a specially created algorithm randomly paired people up whom I had invited, and displayed their names on a huge screen which directed them to the ‘Hug Space.’ Several film crews and photographers then captured the moment.