These adverts celebrate Tesco sponsoring Soccer Aid, a charity football match to raise money for UNICEF.

These idents were broadcast just before and during the live match held at Old Trafford where celebrities (like Gordon Ramsey) and retired pro-footballers (like David Seaman) battled each other to raise awareness and money for the good cause.

I was part of the creative team responsible for writing and art directing the TV ads.

Ad Agency - Wieden + Kennedy, London.